Most Individuals would be surprised to learn how much information is being gathered about them without their knowledge or consent from their routine activities. Business-to-consumer and business to business marketers want to build deep profiles on individuals for use in personalizing advertising and marketing messages as well as to monetize that data by selling it […]
Amid the most expensive election cycle in U.S. history, today we are pleased to announce the launch of our new “What’s My Vote Worth” Online Calculator, designed to show voters just how much money is spent advertising to them during the 2020 election cycle. To use the calculator, any individual can anonymously enter information about […]
The California Consumer Privacy Act (CCPA) – the country’s most ambitious state-level attempt at online consumer privacy protection – went into effect this year, and quickly disappointed many privacy advocates for its limited oversight and weak enforcement mechanisms. Prop 24 – or, the California Privacy Rights Act (CPRA) – aims to plug many of the […]
Is Amazon selling your personal info: Your Questions Answered When you type something into the search bar on Amazon, you’re likely to see an autofill option based on your previous searches. This is one of many ways that Amazon gathers information with the pretense of creating an optimized experience for you as a shopper. What […]
Is Google Selling Your Personal Information? Learn How to Protect Yourself The internet allows millions of users to complete tasks quickly and conveniently. However, one of the main concerns people have is online privacy. Companies like Facebook are known to collect and share data from their users. Data brokers like Whitepages often buy and sell […]
At the end of July 2020, multinational consulting services firm KPMG Advisory released a new data privacy study, outlining results of a May 2020 poll on consumer attitudes on data privacy. Some specific details are interesting, but the key conclusions are things we’ve seen reiterated many times before: “…Consumers overwhelmingly agree that data privacy is […]