Is Fabletics a Scam? 

If you’re thinking of shopping on Fabletics, you need to know: Is Fabletics a scam? 

Below, we explain whether Fabletics is a scam and discuss some steps you can take to improve your safety when buying from this brand. 

What Is Fabletics?

Fabletics is an activewear brand for both men and women. 

It sells sportswear, footwear, and accessories. 

You can shop normally on Fabletics, i.e., add items to a cart and check out, paying the standard, full (retail) price for your chosen items. 

Or, you can join Fabletics’ VIP program, where you pay a monthly fee for store credit, which you can then exchange for activewear and get early access to new collections and members-only events and promotions. 

The brand was founded in 2013. The actor Kate Hudson is the co-founder and face of the brand. 

Is Fabletics a Scam?

No, Fabletics is not a scam. It’s a legitimate activewear brand.

However, the company gets mixed (mostly negative) reviews:

• 2.7 out of 5.0 stars (from 18,243 reviews) on Trustpilot. 
• 1.0 out of 5.0 stars (from 169 reviews) on Sitejabber. 
• 1.0 out of 5.0 stars (from 73 reviews) on Consumer Affairs. 
• 2.5 out of 5.0 stars (from 36 reviews) on REVIEWS.io. 
• 4.8 out of 5.0 stars (from 7k ratings) on the App Store. 
• 2.1 out of 5.0 stars (from 933 reviews and 50k+ downloads) on Google Play. 

The main complaint among customers is that they are unknowingly signed up for Fabletics’ VIP program after making a purchase on the site. 

In 2018, there was even an article in The Guardian from a mother whose 16‑year‑old bought a pair of Fabletics leggings online and, without realizing it, was enrolled in the brand’s VIP membership. 

Fabletics claimed you must be 18 to join but only made date of birth optional, then debited the girl’s account and refused a refund unless her mother emailed in her birth certificate. 

After the complaint, Fabletics apologized, canceled the membership, and refunded the membership money.

In March 2025, ClassAction.org reported a proposed class-action lawsuit by 11 consumers.

According to the complaint, Fabletics deceptively markets its VIP membership program (the promised “up to $100” monthly credits are apparently deceptive because no items available at the VIP pricing level come close to $100) and fails to adequately disclose auto‑renewal terms. The suit is currently pending. 

Internet users say that the site always seems to be on sale, which defeats the purpose of signing up for the VIP program. 

However, other users say that a Fabletics subscription has worked out for them – you just have to remember to “opt out” of the membership when you don’t need it (opting out is free of charge) and that it’s the responsibility of each consumer to read the fine print. 

On its website, Fabletics says you can cancel your VIP membership any time online or by calling them (they’re open 24/7). 

Fabletics is Better Business Bureau (BBB) accredited and has an A+ rating. 

Security

According to Fabletics privacy policy, the company encrypts sensitive personal information (e.g., your credit card number) using secure socket layer technology (SSL). 

It also follows “generally accepted industry standards to protect the personal information submitted to us and to guard against loss, unauthorized access, misuse, disclosure, alteration and destruction, both during transmission and once we receive it.”

It does not go into detail as to what these standards are. 

Privacy

In its privacy policy, Fabletics explains the kind of data it collects, why, and with whom it shares it.

Fabletics collects data you give to it directly, including your personal identifiers (e.g., name, address), account credentials, payment details, product preferences, biometric measurements, user-generated content (e.g., reviews), and communications with customer services.

It also collects certain data automatically, including log data (e.g., IP address, device settings), cookies, transaction records, and mobile data (e.g., device ID and geolocation if permitted). Plus, data from third-party sources (e.g., social media and public records). 

The company uses your data for service delivery, personalizing your experience, marketing, analytics (including fraud prevention), and administering promotions. 

Fabletics may share your personal information within the Fabletics group (i.e., subsidiaries and affiliates), service providers, advertising networks (anonymous data for personalized ads), law enforcement, and session-replay vendors (non-personal usage data on a random sample). It may also share your data in case of a corporate transaction like a merger. 

It says it does not “sell any of your personal information to third parties for profit.” 

You can view, update, correct, and delete your personal data via “My Account” or customer service.

The privacy policy also explains how to opt out of marketing emails, SMS, and interest-based ads. 

So, Should You Buy from Fabletics?

Probably. Just don’t get caught out by its membership program.

How to Use Fabletics Safely

• Skip the VIP membership when checking out. You’ll need to pay the full price for items, but you won’t have to worry about the “skip or be charged” window. 
• Skip your window if you decide to try VIP. The billing period is typically the 1st – 5th of each month. Put a recurring reminder in your calendar for the 3rd to “skip” so you don’t get an unexpected $49.95 charge.
• Use a prepaid or virtual credit card. These kinds of cards let you set a one-time limit, so even if you accidentally enroll in the VIP membership, Fabletics won’t be able to charge you past the limit you’ve set. 
• Don’t save your card. Make sure the option to “save payment method” is unchecked at checkout. 
• Use a masked email. Or create a separate email address for online shopping to keep your primary email clean from spam and promotional communications. 
• Unsubscribe. If you don’t want to receive Fabletic emails, click the “Unsubscribe” link in any email they send you. You can also adjust your email and SMS preferences in your Fabletics account settings.
• Read the privacy policy. This way, you’ll have a better understanding of what kind of data Fabletics collects, what it does with it, and with whom it shares it. 
• Use private browsing/incognito mode. This stops cookies and other tracking technology from following you across visits. When you close the private window, your browsing history, cookies, and session data are wiped.
• Use a credit card. Credit cards tend to have stronger fraud protection and easier dispute rights if you run into any problems. 
• Keep an eye on your statements. That way, if you enroll in the VIP membership program and miss your skip window, you’ll spot the charge immediately and can initiate a dispute or ask for a refund.