Is Toasty Heater a Scam? 

If you’re thinking of using Toasty Heater, you need to know: Is Toasty Heater a scam? 

Below, we explain whether Toasty Heater is a scam and discuss some steps you can take to improve your safety when using this product. 

What Is Toasty Heater?

Toasty Heater is a small, wall-plug heater. 

On its website, Toasty Heater claims to be able to save electricity by using “advanced nano-heating technology and a perpetual heat loop.” 

It claims to be “8 times more energy-efficient than traditional heaters.”

Is Toasty Heater a Scam?

Yes, Toasty Heater is a scam. 

The claims made by Toasty Heater, including that a Vietnam War-era veteran invented the heaters and that they can heat the entire home for “pennies a day,” have been debunked by several fact-checking websites, including PolitiFact, Lead Stories, and MalwareTips. 

Investigations by fact-checking sites revealed that Toasty Heater heaters are cheaply made, unbranded Chinese heaters sold at a steep markup ($49-$99). You can find the same product online for less than $10. 

Videos used in Toasty Heater ads (mostly on Facebook, Instagram, and YouTube) are either recycled or misattributed. 

According to MalwareTips, the Toasty Heater scam is made up of three stages:

1. Misleading social media ads with fake reviews, certification badges, and a false sense of urgency. 
2. Deceptive sales pages that confuse and upsell consumers with tactics such as fake limited-time discounts (“50% off”), exaggerated scarcity claims, and aggressive upselling offers to purchase multiple Toasty Heater units simultaneously. Meanwhile, no company information is available anywhere on the site.  
3. A return process that doesn’t work. Although Toasty Heater states that customers have 30 days to return the heaters, the reality is that the company refuses returns and ignores complaints. 

Another red flag? The company constantly rebrands itself. Before it was known as “Toasty Heater,” the company had marketed itself under various other names, including “Hot Amigo,” “EcoHeat,” “Cosmo Heater,” “Life Heater,” and “Warmool Heater.” 

One Reddit user reported seeing the same marketing tactics used on a cooling system. 

The user said: “I saw the SAME AD on YouTube a while back saying the sameeeeeeee story but for a cheap cooling system.”

The issue is not just that Toasty Heater makes deceptive claims. It may actually be dangerous. 

According to the UK-based consumer organization Which?, many plug-in mini heaters for sale online pose a risk of electric shocks, burns, or even fire. 

On Trustpilot, Toasty Heater gets a 2.5 out of 5.0-star rating. 

Customers complain about defective products, poor customer service, and refusal of refunds. 

One person said: “When asked for a refund they wanted to only give us 50% back-and keep the heater. I told them no, I wanted a full refund and I’d ship them back. I contacted them on 3 different occasions asking for a refund and shipping address to ship the heaters back… They NEVER contacted me back. Never gave me a return label, or anything just stopped emailing me back.”

Toasty Heater is not Better Business Bureau (BBB) accredited. The company has received 26 complaints over the last three years, with most people stating that the product failed to produce heat as advertised. (See also: Is the BBB a Scam?)

Something to be aware of is that there are countless fake reviews of Toasty Heater online. 

As one Redditor said: “Looked online for something legit picking this apart and all I see is fake looking reviews and paid content “articles”. The heater might not work but the marketing is slick.”

The Toasty Heater website doesn’t have a privacy policy. 

So, Should You Use Toasty Heater?

No. Investigations by fact-checking sites have confirmed that Toasty Heater is a scam. 

See also: 

• Is Pro Power Save a Scam?
• Is Stopwatt a Scam?
• Is ESaver Watt a Scam? 

How to Use Toasty Heater Safely and Privately 

We do not recommend buying Toasty Heater products.