Is Hers a Scam? 

If you’re thinking of using Hers, you need to know whether it’s safe. Is Hers a scam? 

Below, we explain whether Hers is a scam and discuss some steps you can take to improve your safety when using this online health service. 

What Is Hers?

Hers is an online health service that connects users with doctors and pharmacies. 

The site sells prescription and over‑the‑counter products for hair loss, sexual health, mental health, and weight management.

The company launched as part of Hims & Hers Health in 2017, expanding to provide telehealth consultations and personalised prescriptions across the United States. 

The service is available in all 50 U.S. states. 

Hims & Hers Health went public on the New York Stock Exchange via a special purpose acquisition company (SPAC) in January 2021.

Is Hers a Scam?

No, Hers is not a scam. It’s a licensed telehealth platform that employs licensed physicians, partners with accredited pharmacies, and follows state licensing rules.

That said, Hers has been on the receiving end of complaints and regulatory probes.

Several third-party sites have reviewed Hers. 

For example, Healthline gives Hers a rating of 4.6 out of 5.0 stars, noting that the service provides easy access to medical consultations and prescriptions but doesn’t accept insurance, and pricing isn’t always transparent. 

A ChoosingTherapy review of Hers rates the service as 3 out of 5 stars, concluding that it is convenient and affordable but lacks provider oversight, insurance acceptance, and comprehensive therapy options. 

User reviews of Hers are mixed at the time of writing:

• 3.4 out of 5.0 stars (from over 5,000 reviews) on Trustpilot.
• 1.5 out of 5.0 stars (from over 40 reviews) on Consumer Affairs.
• 3.79 out of 5.0 stars (from over 6,000 reviews) on Better Business Bureau (for both Hims and Hers). 

Many reviewers report good results, especially for weight loss and hair care, and praise the service’s convenience, easy-to-use app, ability to message providers, and fast responses. 

However, a significant number of complaints focus on safety, transparency, and customer service. 

On online forums like Reddit, users likewise report varying experiences. Most individuals appear to use the platform to obtain weight loss drugs. 

Some people say they’re happy with Hers and that they appreciate the clear instructions and the responsive care team. 

However, one person noted how they ended up getting weight loss medication from their doctor for much cheaper than from Hers. Other users echoed this. 

Several people say that customer service isn’t great and that there’s no guarantee you’ll be approved for the medications you’re seeking. 

Hims & Hers, the parent company of Hers, is Better Business Bureau (BBB) accredited and holds an “A+” rating. BBB ratings reflect how the business is likely to interact with customers.

As of this writing, the company has received 3,637 total complaints in the last three years, 1,638 of which have been closed in the past 12 months. 

Regulatory scrutiny and corporate disputes

In 2025, the FDA issued over 100 warning letters, including to Hims & Hers, cracking down on telehealth companies and drugmakers for allegedly misleadingly promoting unapproved compounded weight-loss drugs by implying they are equivalent to FDA-approved medications. 

Hims & Hers said it clearly informs consumers that its compounded medications are not FDA-approved and stated that it looks forward to engaging with the FDA to address the agency’s concerns.

Also in 2025, the healthcare company Novo Nordisk ended its partnership with Hims & Hers, alleging that the telehealth firm sold illegitimate GLP-1 weight-loss drug Wegovy versions under the guise of “personalization” and used deceptive marketing, endangering patient safety. 

Hims & Hers countered that Novo sought to defend its profits by attacking legal, patient-specific compounded treatments and unfairly lumping responsible providers together with unethical ones.

As of this writing, the FTC is investigating complaints about Hims & Hers’ advertising and cancellation practices, a probe the company says it is cooperating with. 

Data tracking investigations

A 2022 Markup investigation found trackers on telehealth sites, including Hims & Hers, that sent medical intake responses, prescription cart additions, and other information to Big Tech platforms for ad targeting.

Hims & Hers responded by stating the following:

“When we learn of a new risk, we take action to remediate that risk. To be clear, information such as a patient’s medical record, their correspondence with their provider, or their prescribed medication is not collected by third party marketing pixels.”

Hers’ security

In its privacy policy, Hers briefly describes its security measures.

It says: “We strive to use reasonable physical, technical, and administrative measures to protect information from unauthorized access, use, disclosure, alteration, and destruction.”

Health data protection

As per Hers privacy policy, Hims & Hers is not a HIPAA-covered entity in most cases. Some health data may be protected by HIPAA or state laws when handled by providers, pharmacies, or labs.

Protected health data is handled under applicable medical privacy laws. Other data follows Hers’ privacy policy.

There have been no major publicly disclosed data breaches associated with Hers at the time of writing. 

Payment data protection

When you pay on Hers, the transaction is processed by third-party companies (specifically Adyen and Stripe) using their payment systems.

Your payment information is governed by those companies’ rules.

Adyen and Stripe each have their own privacy policies and security practices. If you want to know how your card data is stored or protected, you need to look at their policies, not Hims & Hers’.

Hers’ privacy

Hers describes the data it collects, why, and with whom it shares it in its privacy policy.

It may collect the following personal information:

• Name and contact information: Name, email address, phone number, and billing and physical addresses.
• Demographic data: Gender, date of birth, and zip code.
• Social plug-ins: Such as Facebook, Twitter, and Instagram.
• Payment information: Credit card number, financial account information, and other payment details. 
• Content and files: Photographs, videos, documents, and other files you upload to the Service. 
• Sensitive personal information: Government ID, account credentials, sensitive demographic data (e.g., racial or ethnic origin), contents of communications you make through the Hers Service, biometric information, health data, and sexuality. 
• Identifiers and device information: IP address, device information, device type, device’s operating system, browser, and other software. 
• Geolocation data: Depending on your device and app settings. 
• Usage data: The URL of the website from which you came to Hers site, pages you view, how long you spend on a page, access times, and other details. 
• Information that Hers creates or generates: The company infers new information from other data it collects, e.g., your general geographic location. 
• Information that Hers gets from third-party sources. Such as social networks, co-branding and marketing partners, service providers, etc. 

Hers may use your information to provide and personalize services, process payments and transactions, provide customer support, develop and research products, market and advertise to you, verify your identity, prevent fraud, and comply with laws. 

Browsing activity on health-related pages may be used for advertising, unless it is legally protected health information.

Also, your data may be combined across sources, de-identified, and sold for business purposes, where allowed by law.

Hers may share your information with service providers, advertising and marketing partners, payment processors (e.g., Stripe), affiliates and subsidiaries, and medical providers, pharmacies, and labs. 

Plus, with legal authorities (if required) and buyers in corporate transactions (e.g., mergers). 

Hers uses cookies, web beacons, mobile advertising IDs, and analytics tools, and tracks activity across time and across websites. It uses this data for site functionality, analytics, personalization, fraud prevention, and targeted advertising. Third-party advertisers and analytics companies also collect data.

Users can access, correct, download, or delete personal data. They can also 

• Opt out of data “sales” or targeted advertising.
• Limit use of sensitive personal information (where legally required).
• Control cookies and mobile advertising IDs.
• Opt out of marketing emails and texts.

Hers says it keeps your data for as long as needed for services, legal obligations, and business purposes. Retention periods vary based on data type and legal requirements.

The company does not currently respond to browser “do not track” signals.

So, Should You Use Hers?

Depends.

Hers could be a good fit if you value discreet telehealth services, want quick access to licensed clinicians, and are comfortable paying out of pocket for convenience and subscription plans.

It may not suit you if you need insurance coverage, prefer in‑person medical care, want transparent pricing, or are concerned about the security of data shared with third‑party vendors.

How to Use Hers Safely and Privately

• Only share necessary information. Only provide health details that are necessary for your care, and keep in mind that account information is not protected health information (PHI). Details like your name, DOB, address, email, and phone number are treated as regular personal data, not medical data.
• Use a strong, unique account setup. Use a unique email address you don’t share with other sensitive accounts and create a strong, unique password you don’t reuse anywhere else.
• Opt out. Visit Hers’ privacy center and opt out of data sales and targeted advertising.
• Limit tracking on your devices. Adjust browser settings to block or limit cookies and clear cookies regularly. On mobile, review app permissions (e.g., location, tracking). Use a privacy-focused browser or extensions if you’re concerned about cross-site tracking.
• Be cautious with what you upload. Photos, videos, and messages you upload become part of your data profile, so avoid uploading anything that could reveal too much information about you. 
• Understand how health data may be used. Not all “health-related” data is treated the same. Browsing activity on health pages may still be used for analytics or advertising, unless it qualifies as protected information under law.
• Exercise your privacy rights. As per Hers’ privacy policy, you can request access to your data, correct inaccuracies, and request the deletion of your data (subject to legal exceptions).