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DeleteMe VS. Norton Privacy Monitor
[2023 Comparison – Fully Updated]

Sept 6, 2023

Overview

Data brokers continue to evolve how they access, collect, and share personal information online. As a result, data removal services are fast becoming the go-to solution for people concerned about the risks of having their personal data freely available online.

Besides DeleteMe, new data broker removal services keep appearing on the market. Norton Privacy Monitor is one such data removal service that has recently caught our attention. By comparing these services, we aim to help people make an informed decision as to which service best suits their needs.

Background

DeleteMe is a Massachusetts-based company with  over a decade of experience working in the data broker removal space. DeleteMe was founded by Rob Shavell in 2011 with the mission to provide everyone with the power to control their digital identityand is currently headquartered in Boston, MA. 

Norton Privacy Monitor and Norton Privacy Monitor Assistant are part of the Norton family (known for its anti-virus software). Founded by Peter Norton, the company achieved worldwide prominence in the 1990s for its anti-virus software products. Norton’s Privacy Monitor Assistant, which provides a data broker removal service for Norton customers, was launched as a stand- alone solution in 2020. 

DeleteMe seen on

Availability

DeleteMe is available across the US and in several other countries worldwide including: Australia, Belgium, Brazil, Canada, France, Germany, Republic of Ireland, Italy, Netherlands, Singapore, and the United Kingdom.  

Norton Privacy Monitor is only accessible to US-based customers. 

Data Broker Removal Service

DeleteMe offers customers a comprehensive removal service as its only product type. 

Norton on the other hand has separated its data broker removal services into two products: 

Norton Privacy Monitor is a service available to existing Norton customers. It scans and lists where customer information is found online but does not process opt-outs. 

Norton Privacy Monitor Assistant scans data broker sites for customer personal information and then submits opt-out requests on their behalf. The service repeats the process every three months. 

Sites Removed

DeleteMe removes PII from more than 580 data broker sites and also enables customers to submit custom removal requests if they find their information elsewhere.

Norton Privacy Monitor Assistant removes PII from 19 data broker websites (as of May 2022).

Sites removed by DeleteMe (580) Sites removed by Norton Privacy Monitor (19)

Spokeo
My Life
Whitepages
Backgroundalert
BeenVerified
BizShark
FreePeopleDirectory
IDTrue, Instant
Checkmate
Intellius
PeekYou
PeopleFinders
PeopleLookup
PeopleSmart
PrivateEye
PublicRecords
PublicRecords360
PublicRecordsNow
TruthFinder
ZabaSearch

You can see here the full list of data brokers
covered by DeleteMe

Backgroundalert
BeenVerified
BizShark
FreePeopleDirectory
IDTrue, Instant
Checkmate
Intellius
PeekYou
PeopleFinder
PeopleLookup
PeopleSmart
PrivateEye
PublicRecords
PublicRecords360
PublicRecordsNow
Spokeo
TruthFinder
ZabaSearch
Sites removed by DeleteMe (580)

Spokeo
My Life
Whitepages
Backgroundalert
BeenVerified
BizShark
FreePeopleDirectory
IDTrue, Instant
Checkmate
Intellius
PeekYou
PeopleFinders
PeopleLookup
PeopleSmart
PrivateEye
PublicRecords
PublicRecords360
PublicRecordsNow
TruthFinder
ZabaSearch

You can see here the full list of data brokers covered by DeleteMe

Sites removed by Norton Privacy Monitor (19)
Backgroundalert
BeenVerified
BizShark
FreePeopleDirectory
IDTrue, Instant
Checkmate
Intellius
PeekYou
PeopleFinder
PeopleLookup
PeopleSmart
PrivateEye
PublicRecords
PublicRecords360
PublicRecordsNow
Spokeo
TruthFinder
ZabaSearch

Information covered

DeleteMe has no limit on the number of aliases you can submit. Any personal information directly related to you will be removed, regardless of how many emails, addresses, and previous names you have. When DeleteMe talks about PII, they mean everything, including your name, address, phone number, and even photographs of where you live. 

Norton Privacy Monitor doesn’t provide details on how many aliases and addresses its data broker removal service covers or how the opt-out process works.

Removal Process

DeleteMe uses cutting-edge in-house technology combined with a dedicated team of specialist privacy experts to scan data broker sites and process opt-out requests.

Norton Privacy Monitor Assistant’s process is quite straightforward. However, there are differences between Norton Privacy Monitor and Norton Privacy Monitor Assistant. The first service will scan data broker platforms and give you a list of websites you need to opt-out of yourself. Privacy Monitor Assistant does the opt-outs for you.

DeleteMe’s Removal Process Norton’s Removal Process
  1. Customers sign up to DeleteMe andget access to their secure account.
  2. Customers share their personal information to help with DeleteMe’s data broker search.
  3. DeleteMe privacy experts immediately begin scanning data broker sites for customer data.
  4. Seven days after signing up, DeleteMe customers receive a detailed DeleteMe report that breaks down where their information was found and the status of any opt-out requests.
  5. Once every three months, DeleteMe’s privacy experts repeat the process to ensure that customer information remains off data broker sites.
  6. Between scans, DeleteMe customers can contact customer support and request custom opt-outs if they find their data on any data broker platform.
  1. Customers sign up and gain access to their accounts.
  2. Norton scans the data broker platforms it covers and provides a summary of what it finds.
  3. Norton Privacy Monitor users have to process the opt-outs themselves.
  4. Norton Privacy Monitor Assistant users can get Norton to process opt-outs on their behalf.
  5. Customers can track within their accounts the opt-outs that have been completed.
  6. The process is repeated every three months.
DeleteMe’s Removal Process
  1. Customers sign up to DeleteMe and get access to their secure account.
  2. Customers share their personal information to help with DeleteMe’s data broker search.
  3. DeleteMe privacy experts immediately begin scanning data broker sites for customer data.
  4. Seven days after signing up, DeleteMe customers receive a detailed DeleteMe report that breaks down where their information was found and the status of any opt-out requests.
  5. Once every three months, DeleteMe’s privacy experts repeat the process to ensure that customer information remains off data broker sites.
  6. Between scans, DeleteMe customers can contact customer support and request custom opt-outs if they find their data on any data broker platform.
Norton’s Removal Process
  1. Customers sign up and gain access to their accounts.
  2. Norton scans the data broker platforms it covers and provides a summary of what it finds.
  3. Norton Privacy Monitor users have to process the opt-outs themselves.
  4. Norton Privacy Monitor Assistant users can get Norton to process opt-outs on their behalf.
  5. Customers can track within their accounts the opt-outs that have been completed.
  6. The process is repeated every three months.

Scan Frequency and Turnaround Time

DeleteMe completes a scan and processes opt-out requests every three months. However, DeleteMe continues to provide support between each scan, with DeleteMe’s team of privacy experts on hand to process any custom removal requests that customers make. 

Norton Privacy Monitor Assistant will conduct a customer scan and process opt-out requests every three months. However, no information is provided on the turnaround time from sign-up to opt-outs.  

Track Record

DeleteMe has been specializing in data broker removals since 2011. In that time, DeleteMe has removed over 10 million profiles from data broker websites. And DeleteMe has plenty of happy customers, with a rating of 4.65/5 on SiteJabber and an A+ rating on Better Business Bureau.

Because Norton’s Privacy Monitor Assistant is a relatively new service, it’s difficult to compare track records. There are currently no reviews for their data broker removal service or even a Better Business Bureau rating.

Pricing

DeleteMe and Norton Privacy Monitor Assistant are similar in price.

Privacy Monitor Assistant is available on a monthly and yearly subscription basis

DeleteMe’s Pricing Norton’s Pricing
  • 1-person plan – $129 annually/$209 every two years.
  • 2-people plan – $229 annually/$349 every two years.
  • Family plan (up to 4 people) – $329 annually/$499 every two years.
  • Business plan – custom (contact customer support).
  • $12.99/month or $129.99/year
DeleteMe’s Pricing
  • 1-person plan – $129 annually/$209 every two years.
  • 2-people plan – $229 annually/$349 every two years.
  • Family plan (up to 4 people) – $329 annually/$499 every two years.
  • Business plan – custom (contact customer support).
Norton’s Pricing
  • $12.99/month or $129.99/year

Cancellation Policy

DeleteMe customers who want to cancel their subscription can do so easily within their customer accounts. Alternatively, they can contact the customer service team via email, telephone, or live chat to process a cancellation.  

Norton Privacy Monitor Assistant customers can cancel their contract at any time. They can also request a full refund within the first 60 days of an annual subscription or the first 14 days of a monthly subscription. Customers can process their cancellations through their account or by contacting the customer service team. 

Customer Service

DeleteMe prides itself on its transparency and the easy access all its customers have to its team of privacy experts. That’s why you can contact DeleteMe by phone, email, or live chat and speak to a support officer quickly and easily.   

Norton’s Privacy Monitor Assistant customers can contact Norton via its live chat service, which will connect you to the relevant support. It also has a community section on its website that provides answers to frequently asked questions. 


DeleteMe vs Norton Privacy Monitor Assistant – Who to Pick?

DeleteMe wins. Norton’s services come with the confidence that you’re buying into a reputable brand which has been around for decades. However, data brokers are not their main area of expertise. In our comparison of DeleteMe vs Norton’s Privacy Monitor Assistant, it’s clear DeleteMe comes out ahead based on the number of data brokers its service removes your personal information from.

See what our customers say about DeleteMe

  • Delete me

    Love you service. Thank you for everything. I can’t wait for almost all these things to be gone. I can’t believe it takes so long but that’s just way life is thank you very very very much.

    Richard W. on February 25th, 2024
  • Secure

    Since I opened my DeleteMe account I feel better knowing my info isn’t being used against me for fraud.

    D W. on February 25th, 2024
  • Great start!

    New to the program, we are noticing a difference already. Being a more off line, private family this service is what we’ve been looking for … we are on it for two years, we’ll keep you posted! So far, so good!

    Pat S. on February 14th, 2024
  • Junk phone calls

    The phone has finally stopped ringing 20/30 times a day! Thank you Delete Me👍😀

    Jim G. on January 28th, 2024
  • Vigilance

    Consistently updates on status and new measures necessary for continued privacy. Very pleased so far.

    Ronald C. on December 26th, 2023
  • AWESOME

    I wasn’t sure about deleteme but I took a leap of faith and glad I did.

    Frank J. on December 24th, 2023
  • Excellent

    Couldn’t of done this without you! I have had the worst experience with these hackers…

    Cheryl C. on November 30th, 2023

We’re ready to be your privacy partner.

With over 100 Million personal listings removed since 2011, DeleteMe is the most trusted and proven privacy solution available