Is Quince a Scam?

If you’re thinking of shopping at Quince, you need to know whether it’s safe. Is Quince a scam? 

Below, we explain whether Quince is a scam and discuss some steps you can take to improve your safety while shopping with this online retailer. 

What Is Quince?

Quince is an online retailer that sells high-end “luxury essentials” (clothing, jewelry, beauty, wellness, etc.) at significantly lower prices than traditional luxury brands. 

Founded in 2018, the company uses a manufacturer-to-consumer (M2C) or direct-to-consumer (DTC) model. This means that instead of using middlemen (including physical stores), the company partners with manufacturers and ships directly from the factories to your home.

Quince advertises free shipping and 365-day returns. 

Is Quince a Scam?

No, Quince is not a scam. It’s a legitimate, US-based e-commerce company. 

It has been featured in major publications like The New York Times Wirecutter, Cosmopolitan, Good Housekeeping, Business Insider, and Esquire. 

Here’s Wirecutter’s conclusion: 

“Is Quince stuff the best? Most of the time, no. And the things we’ve tested certainly aren’t the luxury-quality that Quince claims them to be. But is this stuff pretty good? Often, yes. And sometimes “good enough” is enough.”

And here’s Business Insider’s impression of the brand:

“It [Quince] has a lot more to prove when it comes to being consistent, size inclusive, and sustainable. Nevertheless, because its core designs are so classic and simple, Quince makes the cut for what we call luxury-adjacent clothing.”

User reviews of Quince are mixed as of this writing:

• 4.8 out of 5.0 stars (from over 2,000 reviews) on Trustpilot.
• 1.78 out of 5.0 stars (from over 90 reviews) on Better Business Bureau.

On online forums like Reddit, people likewise report varying experiences with Quince. 

Individuals who like the brand tend to say that the items are “good for the price” and better than a lot of fast-fashion basics (especially if you’re someone who cares about natural fibers).

People who dislike Quince say that the quality/fit is inconsistent and that some pieces feel cheap or poorly constructed. 

For example, one person says: 

“I like their cashmere fisherman sweaters. Hard to find anything comparable at that price point. Bedding is ok. Other clothes have been weird.”

Another says:

“It’s pretty much the quality you’d expect for that price. Good for some basics, but nothing too special.”

Quince has its own subreddit, where you can read more about people’s experiences with the brand. 

Quince is Better Business Bureau accredited and holds an “A+” rating as of this writing. BBB ratings reflect how the BBB thinks a company interacts with its customers.

At the time of writing, Quince has received a total of 115 complaints on the BBB website, 74 of which have been closed in the past 12 months.

People complain about slow and missing deliveries, defective merchandise, return policy disputes, account bans, unexpected charges, misleading promotions, and hard-to-reach customer service.  

Quince lawsuits 

Quince has recently faced several lawsuits. 

In 2025, Williams-Sonoma sued the company for false advertising, alleging that Quince deceives customers by marketing products as comparable to Williams-Sonoma’s brands, like Pottery Barn, at half the price, despite inferior quality. 

Also in 2025, a class action lawsuit accused Quince of deceptive pricing, using strikethrough “traditional retail” prices that never existed and misleading comparisons to luxury brands.

Quince security 

Quince briefly describes its security measures in its privacy policy.

It states it has implemented “reasonable and appropriate administrative, technical, physical, and organizational security measures.” 

Your payments go through third-party processors (e.g., PayPal or Google Pay), and your credit card information is handled directly by the processor. 

Quince privacy 

Quince explains in its privacy policy what kind of data it collects, why, and with whom it shares it.

It may collect the following personal information:

• Identifiers like name, email, address, phone, and date of birth.
• Login credentials and social media accounts. 
• Age and gender. 
• Device and browsing data, such as your IP address, browser type, cookies, and usage activity.
• Purchase and order history.
• Location data (both precise via mobile apps if you enable it and give consent, and approximate via IP).
• Photos and videos you upload. 
• Any content you submit through chat, forms, or reviews. 

The company may use your data to process orders, communicate with you, personalize your experience, send you promotional communications (you can opt out), and improve its services. Additionally, for targeted advertising, analytics, and quality assurance (including recording customer service calls). 

It also creates aggregated and de-identified data for business and analytics purposes.

Quince may share your data with affiliated companies, subsidiaries, service providers, advertising networks, law enforcement (when required), and potential buyers if the company is sold.

Quince shares personal data for targeted and cross-context behavioral advertising. 

The company sends promotional emails and texts (if you opt in) and uses cookies and tracking pixels for targeted advertising. It participates in ad networks and remarketing programs and tracks ad performance and user behavior. 

Phone numbers are only used to send messages you opt into. The company does not sell phone numbers or SMS consent data.

Quince does not honor “Do Not Track” browser signals, but it does support Global Privacy Control (GPC) for opt-out in some regions.

You can unsubscribe from emails and opt out of marketing texts at any time.

The company keeps your data as long as needed for business and legal reasons. When they no longer need it, they will delete or anonymize it. In cases where that’s not an option, they will isolate it and store it securely until deletion is possible. 

Depending on where you reside (e.g., California, Connecticut, Colorado, Texas, Virginia), you may have certain privacy rights.

For example, the right to access, delete, correct, or get a copy of your data. Plus, the right to opt out of targeted advertising and selling/sharing your data. Additionally, you have the right to file a complaint with regulators.

So, Should You Use Quince?

Depends on your priorities. 

If you want good-quality basics at very good prices and are okay with some trial-and-error, Quince is a legitimate company with a generous return policy. 

How to Use Quince Safely and Privately 

• Avoid linking social media if you don’t need to. Quince collects data when you connect via social platforms. Only link accounts if it’s necessary for login or features you want.
• Use a masked email address for shopping. This keeps your primary email inbox free of spam and protected in case of any security incidents. 
• Be careful with uploads and reviews. Photos, videos, reviews, and comments are considered User-Generated Content and may be made public.
• Control your location data. As per Quince’s privacy policy, precise location is only collected if you enable background sharing and give consent on your mobile device.  Turn off location access in your phone settings unless you need location-based features.
• Be cautious with customer service interactions. Quince may record customer service calls (for “quality assurance”), store chat and messaging content, and keep support transcripts. To protect your privacy, don’t share unnecessary personal details in chat or calls, or send photos with your face, shipping labels, IDs, or documents. Stick to order numbers only. 
• Manage cookies & tracking. Quince uses analytics cookies, advertising & retargeting cookies, and social media tracking pixels. To reduce tracking, use the Cookie Management link in the website footer, enable Global Privacy Control (GPC) in your browser, use a privacy-focused browser or tracker blocker, and clear cookies regularly. 
• Limit targeted advertising & data sharing. Quince shares data for targeted ads and remarketing and participates in marketing cooperatives. This is considered “selling” or “sharing” under some state laws. To opt out, enable Global Privacy Control (GPC) and use the Cookie Management tool on Quince’s site. You can also submit a request at: https://privacy-preferences.quince.com/ or by email (privacy@onequince.com).
• Control marketing messages. To opt out of Quince marketing, click the unsubscribe link in any promotional email or follow instructions in text messages. 
• Exercise your privacy rights. Depending on where you reside, you may be able to request access, deletion, correction, or a portable copy of your data. Additionally, you may be able to opt out of targeted advertising and data selling/sharing. 
• Ask for account deletion. If you stop using Quince (and don’t plan to use it again), request deletion of your account and personal data.