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US Scraps Plan to Curb Data Brokers Selling Sensitive Information

US Scraps Plan to Curb Data Brokers Selling Sensitive Information

Rob Shavell

Last Updated: September 14, 2026

Reading time: 2 minutes

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Today’s news that the White House has scrapped a plan to block data brokers from selling Americans’ sensitive information is deeply concerning. This decision, as reported by TechCrunch, directly impacts your privacy and security.

Let’s be clear: Data brokers operate in a multibillion-dollar industry, profiting from your personal and financial information. This includes details like Social Security numbers, addresses, and even location data. This information is often sold to other companies, law enforcement, and intelligence agencies, frequently without your knowledge or consent.

The Consumer Financial Protection Bureau (CFPB) had proposed closing a loophole in the Fair Credit Reporting Act, which would have finally held data brokers accountable. This rule would have required them to comply with the same privacy rules as credit bureaus and other consumer reporting agencies. The withdrawal of this rule is a major setback.

The justification that this rule would be “harmful to financial institutions’ efforts to detect and prevent fraud” simply doesn’t hold water. Protecting individual privacy and preventing fraud are not mutually exclusive. In fact, the widespread availability of personal data through brokers increases the risk of identity theft and fraud. We’ve seen numerous data breaches at these brokers, exposing millions of people to potential harm.

At DeleteMe, we believe that you have the right to control your personal information. We will continue to fight for stronger privacy regulations and work tirelessly to remove your data from these brokers. This recent decision underscores the importance of taking proactive steps to protect yourself.

What can you do?

  • Be aware: Understand that data brokers exist and are actively collecting and selling your information.
  • Take control: Use services like DeleteMe to remove your data from broker sites.
  • Demand action: Contact your elected officials and demand stronger privacy laws.

This is not the end of the fight. We must continue to advocate for policies that prioritize individual privacy over corporate profits. Your data is not a commodity. It’s time to take back control.

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CEO and co-founder of DeleteMe, Rob Shavell is one of the leading consumer and business privacy advocates in the United States today. His commentary on the business of privacy and privacy legislation…
CEO and co-founder of DeleteMe, Rob Shavell is one of the leading consumer and business privacy advocates in the United States today. His commentary on the business of privacy and privacy legislation…
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