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Is ZoomInfo Safe?

Is ZoomInfo Safe?

Laura Martisiute

January 31, 2025

Reading time: 7 minutes

If you use or plan to use ZoomInfo, you need to know: Is ZoomInfo safe? 

Below, we explain whether ZoomInfo is: 

  • Safe to use. 
  • Good for privacy. 

We also look at some steps you can take to improve both your safety and privacy when using this platform. 

What Is ZoomInfo?

ZoomInfo describes itself as “the go-to-market platform that helps businesses find, acquire, and grow customers.” 

ZoomInfo

You can search for people or companies on ZoomInfo based on things like industry, company size, geographic location, and job title. 

The platform provides information like contact details, organizational hierarchies, financial information, and employee roles. 

ZoomInfo collects this data from publicly available, third-party sources and user-contributed information.

The platform is used in sales, marketing, and recruitment. 

ZoomInfo also provides email verification, intent data, and account-based marketing features. 

Is ZoomInfo Safe?

Yes, ZoomInfo is safe in the sense that it is a legitimate and well-established business intelligence platform known for providing relatively reliable data on companies and professionals. 

In its “Security Overview” page, ZoomInfo describes in detail the kind of security measures it has in place. 

For example, it says that it: 

  • Adheres to ISO 27001 and ISO 27701 standards, and holds AICPA’s SOC 2 Type II attestation. Complies with ISO 31000 for risk management.
  • Has a robust Information Security Management System integrating risk management, continuous monitoring, and third-party assessments.
  • Provides continuous security awareness education and role-specific training to foster a security-conscious culture.
  • Has a diverse team with certifications like CISSP, CISM, and CISA, experienced in data governance, cyber threat intelligence, and security operations.
  • Uses encryption for data at rest, and TLS 1.2 for data in transit.
  • Hosts services on major cloud providers with multi-layered security, including Web Application Firewalls (WAF) and DDoS protection.
  • Implements advanced malware protection, regular patching, and centralized monitoring for all devices.

ZoomInfo gets a security score of 810 out of 950 from the cybersecurity company UpGuard, with the top concerns being that secure cookies aren’t used, no valid Content Security Policy is implemented, HttpOnly cookies aren’t used, and parts of the domain appear unmaintained.

No data breaches have been associated with ZoomInfo at the time of writing.

Is ZoomInfo Private?

Depends on your definition of “private.” 

ZoomInfo collects and displays personal and professional information about individuals without explicit consent in most cases. It then provides this information to sales, marketing, and recruitment teams. ZoomInfo profiles are also used by cybercriminals

The information that the platform collects, like job titles, work history, and email addresses, is typically public, i.e., available through LinkedIn profiles or on corporate websites. 

However, many individuals may be unaware that their information is displayed on ZoomInfo. 

In fact, ZoomInfo was required to pay a $29.55 million settlement in 2024 due to allegations that it violated consumer privacy rights.

That said, ZoomInfo does allow individuals to remove themselves from its platform (i.e., opt-out). See our ZoomInfo opt-out guide for step-by-step instructions.

It also has a pretty detailed flow chart of what happens when you initiate an opt-out request. 

ZoomInfo opt out flowchart

For example, if you submit a removal request through ZoomInfo’s Privacy Center and your request information matches your profile on the ZoomInfo website, your removal is initiated.

Within 24 hours:

  • Your profile is removed from ZoomInfo’s subscription products. 
  • Your profile is removed from ZoomInfo’s public website.
  • You are added to ZoomInfo’s suppression list to prevent re-addition in the future. 
  • Your opt-out request is shared with ZoomInfo’s customers so that they can also honor your request. 
  • ZoomInfo sends a request to Google to remove your profile from its search engine. 

Then, within 5 days:

  • Google removes your profile from its search engines. 

And, within 30 days:

  • ZoomInfo’s customers apply your opt-out to their own systems. 

If you are a “covered person” under Daniel’s Law and other similar state laws, you can email ZoomInfo at stateremoval@zoominfo.com for expedited opt-out processing. 

You can also ask to see the information ZoomInfo has on you as well as update your ZoomInfo profile information. 

ZoomInfo 'How to change or delete professional information'

However, ZoomInfo does not allow for the removal of business profiles. 

ZoomInfo’s privacy policy outlines how user information is collected, shared, and used. 

The policy has not yet been reviewed by an external review site such as Terms of Service; Didn’t Read.

How to Improve Your Safety and Privacy On ZoomInfo

Follow the below steps for a safer and more private experience when using ZoomInfo. 

  • Request to opt out of ZoomInfo’s database. If you don’t want your personal or professional information listed on ZoomInfo, you can submit a request for removal. Go to ZoomInfo’s “Privacy Center” and find the “Claim your Profile” option, where you can either edit or request the removal of your profile information. Follow our step-by-step ZoomInfo opt-out guide.
  • Request expedited processing if you’re a “covered person.” If you’re a “covered person” under state law (e.g., Daniel’s Law), contact ZoomInfo at stateremoval@zoominfo.com for expedited opt-out processing. 
  • Limit publicly shared information on professional platforms. ZoomInfo pulls data from publicly available sources like LinkedIn and company websites, so review and reduce the amount of personal information you share on these platforms. For example, avoid listing detailed contact information like email addresses or phone numbers on public profiles.
  • Adjust LinkedIn privacy settings. Since ZoomInfo collects data from LinkedIn, you can control what is publicly visible on your LinkedIn profile. Set your profile visibility to “Private” or restrict the amount of personal data (such as contact information and job history) visible to non-connections.
  • Use professional email addresses for public profiles. If you must include an email address on professional platforms, use a dedicated work email rather than your personal one. This helps protect your private email from being used in marketing databases like ZoomInfo.
  • Review and monitor your online presence. Regularly check what information about you is publicly available online. This includes searching for your name and reviewing public profiles on platforms like LinkedIn, company websites, or other business directories. Keeping tabs on your online presence will help you manage what data is accessible to aggregators like ZoomInfo.
  • Use privacy-focused tools and browsers. Consider using tools like privacy-focused browsers (e.g., Brave) or extensions that block third-party trackers, such as uBlock Origin or Privacy Badger. These tools can help prevent your browsing behavior from being tracked and limit data shared with third-party aggregators.
  • Avoid sharing personal information on company websites. If possible, try to minimize the amount of personal contact information shared on company websites. Use generic email addresses (like info@yourcompany.com) rather than personal ones to reduce exposure.
  • Opt out of unwanted communications. If you don’t want to receive ZoomInfo’s newsletters or promotional emails, click the unsubscribe link provided in each communication.
  • Opt out of ZoomInfo Lite contributions. If you participate in ZoomInfo Lite or have shared your email account access, you can opt out by uninstalling the ZoomInfo Lite software or turning off ZoomInfo’s access through your email account settings.
  • Turn on MFA. ZoomInfo offers multi-factor authentication for accounts, so make sure to enable it, as it adds an extra layer of security beyond just your password. 
  • Create a strong password. Make your password unique to your ZoomInfo account. Don’t use easily guessable information (e.g., your date of birth). 
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Laura Martisiute is DeleteMe’s content marketing specialist. Her job is to help DeleteMe communicate vital privacy information to the people that need it. Since joining DeleteMe in 2020, Laura h…
Laura Martisiute is DeleteMe’s content marketing specialist. Her job is to help DeleteMe communicate vital privacy information to the people that need it. Since joining DeleteMe in 2020, Laura h…
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