It’s official! We’ve released our annual Personally Identifiable Information (PII) Exposure Risk Report.
The findings show how personal data privacy has changed over the last year. It also paints a less-than-rosy picture of how much information about our lives – email addresses, home addresses, phone numbers, date of birth, and social media accounts – is on the web.
Please confirm your business email address to download the full 2023 PII Exposure Risk Report.
In doing our day-to-day work empowering individuals and organizations to reclaim their privacy by removing PII from public data broker sites like Intelius, Spokeo, People Finder, and ZoomInfo, we get a bird’s eye view of the number of people and amount of data each source currently covers.
We track this information to identify trends in personal data exposure and the business risks associated with it, which include:
Personal threats (e.g., harassment, doxxing, swatting)
This is the first time we’ve analyzed our data through the business user lens. The report provides some important insights about personal data privacy for security leaders, including:
How many pieces of sensitive, personally identifying information the average American has available on the web
The overall exposure and annual growth rate of PII for business users
What age ranges reflect the highest level of personal data exposure
How Americans are uniquely exposed by people search sites and data brokers compared to International users
Our collective lack of control over our personal information is causing real problems across the economic landscape. Higher levels of available PII detail lead to more sophisticated forms of consumer fraud and more effective corporate social engineering and credential-stuffing methods.
The 2023 PII Exposure Risk Report shows that the personal data privacy landscape continues to change. More pieces of information available about people create new opportunities for exploitation. Hackers and criminal organizations are leveraging new tools that make cross-referencing of public sources easier and faster, driving the growth of business and consumer personal data privacy risks.
We’re strong advocates for better personal data privacy laws in the US. We believe regulation of the data broker industry and stricter limitations on personal data collection and sale remain long overdue.
DeleteMe was created in 2010 when we realized the difficulty of navigating privacy issues in today’s interconnected and digital world. Our mission is to provide everyone with the power to control their digital identity.