Most Individuals would be surprised to learn how much information is being gathered about them without their knowledge or consent from their routine activities.
Business-to-consumer and business to business marketers want to build deep profiles on individuals for use in personalizing advertising and marketing messages as well as to monetize that data by selling it to other companies. The amount of personal and behavioral data that internet advertising platforms such as Google and Facebook have on individuals is staggering and alarming, and they profit from it!
Listen to Rob Shavell, CEO of Abine/DeleteMe on the Privacy Laws and Business Podcast discuss global privacy controls and how technology is now at the intersection of privacy legislation and policy enforcement choice for citizens.
